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Schedule
2026 Utah Flower Conference - Petals to Profit | Jan 31, 8:50 AM – 5:00 PM MST Utah Valley Convention Center, 3rd Floor, 220 W Center St, Provo, UT 84601, USA
Get Tickets- 30 minutes
Check In
Top of Escalator - 10 minutes
Welcome
Conference Rooms B/C - 50 minutes
Ellen Frost- Rooted in Local: Building a Profitable Business Sourcing 100 % Local Flowers
Conference Rooms B/C - 50 minutes
Kellie Webb (North Ogden Flower Farm) “Growing More Than Flowers: Building Customer Relationships That Last.”
Conference Rooms B/C - 30 minutes
Mollie Payne and Fawn Rueckert- International Floral Trade Takeaways and UCFFA Business (Election results)
Conference Rooms B/C - 1 hour 30 minutes
Lunch and Networking
Conference Rooms D/E - 1 hour 10 minutes
Beginner Track Panel- Crop Planning -Carlyn Thompsen (Wild Willows Gardens), Jessica Chase (Sierra Flower Farm), Briann
Conference Rooms D/E - 1 hour 10 minutes
Intermediate Track Panel- Analyzing data on Your Farm - Heather Griffiths (Wasatch Blooms) and Torie Meidell (Dream Acr
Conference Rooms B/C - 50 minutes
Intermediate Track- Melanie Stock (Utah State University) “Advances in cut flower irrigation research”
Conference Rooms B/C - 50 minutes
Beginner Track- Fawn Rueckert (Sego Lily Flower Farm) “Pricing for Profitability and Sustainability”
Conference Rooms D/E - 50 minutes
Beginner Track-Melanie Stock (Utah State University) “Resilient Western soils: Long-term strategies for productive, prof
Conference Rooms D/E - 50 minutes
Intermediate Track- Jessica Chase (Sierra Flower Farm)- “Systems That Hold When Things Go Wrong”
Conference Rooms B/C
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